Art Bank

Client: ArtBank Finland
Website: artbank.fi
Date: 2015
Services: Manuscript, Animation, Sound design

Info

A dive into the subconscious of Dalí – A surrealistic commercial spot for a unique gallery

Ted, the owner of Art Bank, claims he is the reincarnation av Salvador Dalí. He asked us to recreate and capture his world; a world where there’s no up or down, because up is down, and down is up. We were happy to oblige and partnered up with animator Henrik Gullmets to fulfil Ted/Salvadors wishes.

Visit Website
Client: ArtBank Finland
Website: artbank.fi
Date: 2015
Services: Manuscript, Animation, Sound design

The video

Complex, modern and hypnotising.

Multiple brainstorming sessions with the client, giant mood boards filling the walls of our office and hours of watching Dalí’s art led to a complex but still modern deep-dive into the ArtBank gallery – narrated by a texan true to Dalí’s spirit – and an nomination as “Best commercial 2015” at the Midnight Sun Film Festival.

The TV spot aired on the national TV-station MTV3 all through the winter of 2015

Credits

Narrated by: Vance Pranger
Animations: Henrik Gullmets
Graphics closing title: Didrik Lundsten
Sound Recordist: Filip Lundsten
Composer: Oliver Tschernij
Concept: Ted Wallin, Henrik Gullmets, Oliwer Bäcklund

Produced by: Oliwer Bäcklund / Meaningless Productions Ab

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