Ny kunskap

Comedic ad for Åbo Akademi

Client: Åbo Akademi
Website: WWW.ABO.FI
Date: 2016
Services: Manuscript, Filming, Editing

Info

A comedic approach to the need of new students wanting to become a teacher at Åbo Akademi

Åbo Akademi called us and with the request of creating an ad that will gather more students to the studies for teaching. This lead us into multiple creative brainstorming sessions with our team until we came up with this idea – a bad teachers usual day. The slogan, “Ny kunskap kräver nya lärare”, meaning new knowledge requires new teachers was a part of the pitch.

Visit Website
Client: Åbo Akademi
Website: WWW.ABO.FI
Date: 2016
Services: Manuscript, Filming, Editing

The production

Returning to the classroom

The whole ad is played out in the classroom of Pargas Svenska Gymnasium during one long day. All lighting on set is artificial, the few hours of sunlight we get in January isn’t enough for us. All prop graphics seen in the video is made in-house and printed by a local printshop. Please, enjoy some pictures from the production.

Credits

Directed by: Simon Karlsson
DOP/Grip: Didrik Lundsten
Sound Recordist: Filip Lundsten
Composer: Oliver Tschernij
Make up: Matilda Sundqvist
Practical effects: Johan Ström
Concept: Simon Karlsson

Staring: Johan Fröberg
Extras: Jelka Björkqvist, Jasmin Sui,
Madelein Sundblom, Petter Sumelius,
Joel Barkar, Henrik Helenius

Produced by: Oliwer Bäcklund / Meaningless Productions Ab