Virtasen Maalitehdas is a family owned paint manufacturer true to its roots and still – despite of its significant marketshare – based in the archipelago of Turku. The companies traditions are as strong as the northern tradition of painting our cottages, cabins and homes in the iconic red and white, something we and the client strongly wanted to convey in the commercial. Even when the focus of the commercial is tradition our agencies distinct light and modern approach is till visible.
The TV spot aired on the national TV-station MTV3 all through the spring and summer of 2015
Animation/Sound design: Didrik Lundsten
Voice-over: Doop Oy
Produced by: Oliwer Bäcklund / Meaningless Productions Ab