Virtasen Maalithedas

Client: Virtasen Maalitehdas
Date: 2015
Services: Manuscript, Animation, Sound design

Info

A test of time

Close your eyes and vision a small island in the Finnish archipelago. A small red cottage stands tall over the blue waves and rocky surroundings. A happy old couple sits on a white bench in the yard and smiles kindly towards you and you can hear the sound of seagulls in the distance. Everything feels timeless but represents a time soon forgotten, the firm hands of the old fisherman and the classic red facade of the house with its iconic white corners. You can almost distinguish every decennium the house have stood the test of time – untouched – just like you can count the rings on a tree.

Now open your eyes and describe the feeling in a 10 seconds long TV commercial!

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Client: Virtasen Maalitehdas
Date: 2015
Services: Manuscript, Animation, Sound design

The production

Traditional but still modern and light

Virtasen Maalitehdas is a family owned paint manufacturer true to its roots and still – despite of its significant marketshare – based in the archipelago of Turku. The companies traditions are as strong as the northern tradition of painting our cottages, cabins and homes in the iconic red and white, something we and the client strongly wanted to convey in the commercial. Even when the focus of the commercial is tradition our agencies distinct light and modern approach is till visible.

The TV spot aired on the national TV-station MTV3 all through the spring and summer of 2015

Credits

Animation/Sound design: Didrik Lundsten
Voice-over:  Doop Oy

Produced by: Oliwer Bäcklund / Meaningless Productions Ab

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